Focus Group Kit

Name: Focus Group Kit
Brand: SAGE Publications Inc
SKU: 9780761907602
Price: 1417.05 RON
Availability: InStock

Autor: David L. Morgan, Richard A. Krueger

Limbă:

Legare: Carte

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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1 417.05 lei

You have just been asked to run a focus group, but you don't know where to start. How do you get the...

Informații despre carte

Autor

David L. Morgan, Richard A. Krueger

Limbă

engleză

Legare

Carte - Carte

Publicat

1997

Pagini

692

EAN

9780761907602

ISBN

0761907602

Enbook ID

04683581

Editura

SAGE Publications Inc

Greutate

1640

Dimensiuni

183 x 263 x 55

Descriere completă

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

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Focus Group Kit

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Descriere completă

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