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Carte Focus Group Dynamics Muhammad Amir Adam

Focus Group Dynamics

Autor: Muhammad Amir Adam
Limbă: engleză
Legare: Carte broșată
Editura: LAP Lambert Academic Publishing
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
239.44 lei
The book details the fundamentals of focus group research which are an important aspect of marketing...

Informații despre carte

Autor
Muhammad Amir Adam
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2017
Pagini
108
EAN
9783330032941
Enbook ID
15843746
Editura
LAP Lambert Academic Publishing
Greutate
180
Dimensiuni
150 x 220 x 6

Descriere completă

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

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