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Carte Flash Effect David J. Tietge

Flash Effect

Science & Rhetorical Origins Of Cold War America

Autor: David J. Tietge
Limbă: engleză
Legare: Copertă tare
Editura: Ohio University Press
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
320.44 lei
The ways science and technology are portrayed in advertising, in the news, in our politics, and in t...

Informații despre carte

Autor
David J. Tietge
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2002
Pagini
240
EAN
9780821414330
ISBN
082141433X
Enbook ID
04935326
Editura
Ohio University Press
Greutate
476
Dimensiuni
152 x 229 x 28

Descriere completă

The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them. Flash Effect, a startling book by David J. Tietge, documents the manner in which those at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public. Professor Tietge details our cultural attitudes about science in the early years of the Cold War, when on the heels of a great technological victory Americans were faced with the possibility of destruction by the very weapons that had saved them. In Flash Effect we learn how, by symbolizing the scientist as both a father figure and a savior - and by celebrating the technological objects of his labor - the campaign to promote science took hold in the American consciousness. The products of that attitude are with us today more than ever.

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