Field Visual Merchandising Strategy

Name: Field Visual Merchandising Strategy
Brand: Kogan Page Ltd
SKU: 9780749472641
Price: 164.03 RON
Availability: InStock

Autor: Paul Russell

Limbă:

Legare: Carte broșată

Editura: Kogan Page Ltd

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

164.03 lei

The retail sales floor has become a battlefield where apparel brands fight to maintain a strong prod...

Informații despre carte

Autor

Paul Russell

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

288

EAN

9780749472641

ISBN

0749472642

Enbook ID

02785457

Editura

Kogan Page Ltd

Greutate

444

Dimensiuni

192 x 228 x 16

Descriere completă

The retail sales floor has become a battlefield where apparel brands fight to maintain a strong product presentation that would set them apart from the competition. Each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. To compete in the war at retail, many of the top apparel brands are using Field Merchandising agencies to execute national programs. But no war is won without a strategy. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy and covers key areas such as developing your strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition.

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Field Visual Merchandising Strategy

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