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Carte #FAIL Matthew Yeomans

#FAIL

Autor: Matthew Yeomans
Limbă: engleză
Legare: Carte broșată
Editura: Lulu.com
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
65.71 lei
#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another...

Informații despre carte

Autor
Matthew Yeomans
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
122
EAN
9781471615238
ISBN
1471615235
Enbook ID
42122779
Editura
Lulu.com
Greutate
189
Dimensiuni
152 x 229 x 7

Descriere completă

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!

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