Expressive Organization

Name: Expressive Organization
Brand: Oxford University Press
SKU: 9780198297796
Price: 297.81 RON
Availability: InStock

Autor: Majken Schultz

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Editura: Oxford University Press

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297.81 lei

This book challenges current beliefs about organizational identity, reputation, and branding. It con...

Informații despre carte

Autor

Majken Schultz

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2000

Pagini

320

EAN

9780198297796

ISBN

0198297793

Enbook ID

04442951

Editura

Oxford University Press

Greutate

490

Dimensiuni

159 x 232 x 19

Descriere completă

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

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