Expert Systems for Scanner Data Environments

Name: Expert Systems for Scanner Data Environments
Brand: Springer
SKU: 9780792390763
Price: 551.23 RON
Availability: InStock

The Marketing Workbench Laboratory Experience

Autor: John M. McCann, John P. Gallagher

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Legare: Copertă tare

Editura: Springer

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551.23 lei

This book is about the role of expert systems in marketing, particularly in the consumer goods indus...

Informații despre carte

Autor

John M. McCann, John P. Gallagher

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1990

Pagini

224

EAN

9780792390763

ISBN

0792390768

Enbook ID

01398006

Editura

Springer

Greutate

1150

Dimensiuni

155 x 235 x 18

Descriere completă

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

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Expert Systems for Scanner Data Environments

The Marketing Workbench Laboratory Experience

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