Evolution of Media

Name: Evolution of Media
Brand: Rowman & Littlefield
SKU: 9780742554818
Price: 728.43 RON
Availability: InStock

Autor: Michael A. Noll

Limbă:

Legare: Copertă tare

Editura: Rowman & Littlefield

Disponibilitate: În depozitul extern

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728.43 lei

A concise introduction to the evolution of communication media, past, present, and future, this book...

Informații despre carte

Autor

Michael A. Noll

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2006

Pagini

214

EAN

9780742554818

ISBN

0742554813

Enbook ID

04906708

Editura

Rowman & Littlefield

Greutate

445

Dimensiuni

156 x 237 x 22

Descriere completă

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

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