Events Management

Autor: Nicole Ferdinand, Paul James Kitchin

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Ltd

Disponibilitate: În depozitul extern

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262.60 lei

Taking an explicit international approach to the subject, Events Management combines theory and prac...

Informații despre carte

Autor

Nicole Ferdinand, Paul James Kitchin

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

384

EAN

9781473919099

ISBN

1473919096

Enbook ID

13575306

Editura

SAGE Publications Ltd

Greutate

674

Dimensiuni

190 x 233 x 20

Descriere completă

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Written by a high profile international team of authors, the text features cases spanning Europe, Africa, Asia, Australia and North America and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies and "Diary of an Events Manager" in each chapter as well as five extended case studies at the back of the book to give students a window into the real life of a practitioner.

Brand new to the 2^nd edition:

Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
New case studies in every chapter illustrating real life and diverse practical applications of each topic
Updated theory about the critical global issues affecting events and the main drivers of change in the industry

A selection of links to Power points and an Instructors manual for lecturer, events-related videos for fun additional educational viewing and author-selected SAGE journal articles for advanced learning and cutting edge research about events can be found at https://study.sagepub.com/ferdinand2e

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