eTourism

Information technology for strategic tourism management

Autor: Dimitrios Buhalis

Limbă:

Legare: Carte broșată

Editura: PEARSON Education Limited

Disponibilitate: În depozitul extern

Expediem în 5-8 zile

433.30 lei

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospi...

Informații despre carte

Autor

Dimitrios Buhalis

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2002

Pagini

408

EAN

9780582357402

ISBN

0582357403

Enbook ID

04105929

Editura

PEARSON Education Limited

Greutate

772

Dimensiuni

190 x 246 x 22

Descriere completă

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating.This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By analysing the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that eTourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that eTourism increasingly determines the competitiveness of the organization, and therefore, it is critical for the competitiveness of the industry in the longer term.

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eTourism

Information technology for strategic tourism management

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