eTourism case studies

Name: eTourism case studies
Brand: Taylor & Francis Ltd
SKU: 9780750686679
Price: 490.81 RON
Availability: PreOrder

Management and Marketing Issues

Autor: Roman Egger, Dimitrios Buhalis

Limbă:

Legare: Carte broșată

Editura: Taylor & Francis Ltd

Disponibilitate: Retipărire preconizată

Termenul este necunoscut

490.81 lei

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing an...

Informații despre carte

Autor

Roman Egger, Dimitrios Buhalis

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

518

EAN

9780750686679

ISBN

0750686677

Enbook ID

01391855

Editura

Taylor & Francis Ltd

Greutate

776

Dimensiuni

164 x 231 x 25

Descriere completă

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.§Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.§With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.§This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.§Lastminute.com§Amadeus§VisitBritain,§Enterprise Rent-a-car§Lufthansa systems

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

eTourism case studies

Management and Marketing Issues

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și