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Carte Ethnography at Work Brian Moeran

Ethnography at Work

Autor: Brian Moeran
Limbă: engleză
Legare: Copertă tare
Editura: Taylor & Francis Ltd
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
1 107.55 lei
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-da...

Informații despre carte

Autor
Brian Moeran
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2006
Pagini
168
EAN
9781845204976
ISBN
1845204972
Enbook ID
05096601
Editura
Taylor & Francis Ltd
Greutate
404
Dimensiuni
157 x 240 x 15

Descriere completă

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

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