Ethnography at Work

Name: Ethnography at Work
Brand: Taylor & Francis Ltd
SKU: 9781845204983
Price: 310.85 RON
Availability: InStock

Autor: Brian Moeran

Limbă:

Legare: Carte broșată

Editura: Taylor & Francis Ltd

Disponibilitate: În depozitul extern

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310.85 lei

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-da...

Informații despre carte

Autor

Brian Moeran

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2007

Pagini

168

EAN

9781845204983

ISBN

1845204980

Enbook ID

01254378

Editura

Taylor & Francis Ltd

Greutate

280

Dimensiuni

157 x 234 x 10

Descriere completă

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

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