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Carte Escaparatismo e imagen comercial exterior Víctor Valencia López

Escaparatismo e imagen comercial exterior

Autor: Víctor Valencia López
Limbă: spaniolă
Legare: Carte broșată
Editura: ESIC Editorial
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
155.42 lei
El punto de venta debe ser entendido como un espacio global en el que todos los medios técnicos y hu...

Informații despre carte

Autor
Víctor Valencia López
Limbă
spaniolă
Legare
Carte - Carte broșată
Publicat
1999
Pagini
224
EAN
9788473562133
ISBN
8473562135
Enbook ID
13090368
Editura
ESIC Editorial
Greutate
380
Dimensiuni
170 x 240

Descriere completă

El punto de venta debe ser entendido como un espacio global en el que todos los medios técnicos y humanos deben estar al servicio del posicionamiento de su imagen pública. Esta obra analiza de forma pormenorizada en qué medida y de qué manera estos recursos han de ser aplicados en el exterior del establecimiento transmitiendo al potencial cliente una imagen percibida que identifique el estilo de vida en el que se encuadra la oferta comercial.

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