Entrepreneurship Strategy

Name: Entrepreneurship Strategy
Brand: SAGE Publications Inc
SKU: 9781412916561
Price: 680.29 RON
Availability: InStock

Changing Patterns in New Venture Creation, Growth, and Reinvention

Autor: Lisa Gundry, Jill R. Kickul

Limbă:

Legare: Copertă tare

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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680.29 lei

Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that in...

Informații despre carte

Autor

Lisa Gundry, Jill R. Kickul

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2006

Pagini

424

EAN

9781412916561

ISBN

1412916569

Enbook ID

04785106

Editura

SAGE Publications Inc

Greutate

946

Dimensiuni

177 x 254 x 31

Descriere completă

Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.

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Entrepreneurship Strategy

Changing Patterns in New Venture Creation, Growth, and Reinvention

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