Entrepreneurial Communication

Name: Entrepreneurial Communication
Brand: VDM Verlag Dr. Müller
SKU: 9783639185836
Price: 405.91 RON
Availability: InStock

A Health Care Ethnography

Autor: Linda Brender

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

Expediem în 17-27 zile

405.91 lei

Entrepreneurs may lack business expertise, causing them in some cases to rely on corporate consultan...

Informații despre carte

Autor

Linda Brender

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

212

EAN

9783639185836

Enbook ID

06826740

Editura

VDM Verlag Dr. Müller

Greutate

332

Dimensiuni

150 x 220 x 13

Descriere completă

Entrepreneurs may lack business expertise, causing them in some cases to rely on corporate consultants who do not share their visions and objectives. Conflicting agendas set the stage for dysfunctional communication characteristic of the Model 1 behavior described by Harvard's Chris Argyris. Reacting against the advice from their corporate consultants, the nurses in this health care study collaborate independently to develop an employee handbook, a business plan, and marketing materials, based on their nursing profession and not corporate objectives. Instead of resolving organizational dynamics problems, the health care professionals mistakenly focus on communication issues involving presidential succession, conflicting agendas, and nepotism. The final chapter contrasts communication myths and the associated realities in an entrepreneurial organization. The book is useful to professionals and students in communication, marketing, rhetoric and composition, management, and health care as well as entrepreneurs who need guidance on managing consultants and developing corporate documents.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Entrepreneurial Communication

A Health Care Ethnography

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și