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Carte Energy Branding Fridrik Larsen

Energy Branding

Harnessing Consumer Power

Autor: Fridrik Larsen
Limbă: engleză
Legare: Carte broșată
Editura: Springer International Publishing AG
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
313.17 lei
Demonstrating the potential of building strong brands in the energy sector, this book explores the c...

Informații despre carte

Autor
Fridrik Larsen
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2018
Pagini
173
EAN
9783319861012
Enbook ID
20094281
Editura
Springer International Publishing AG
Greutate
454
Dimensiuni
148 x 210 x 11

Descriere completă

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

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