Ends Game

Name: Ends Game
Brand: MIT Press Ltd
SKU: 9780262542777
Price: 108.0 RON
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How Smart Companies Stop Selling Products and Start Delivering Value

Autor: Marco Bertini, Oded Koenigsberg

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Editura: MIT Press Ltd

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How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than...

Informații despre carte

Autor

Marco Bertini, Oded Koenigsberg

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2022

Pagini

200

EAN

9780262542777

ISBN

0262542773

Enbook ID

35770330

Editura

MIT Press Ltd

Greutate

262

Dimensiuni

219 x 141 x 17

Descriere completă

How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and services.Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (products and services), they adopt innovative revenue models to pursue the "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

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Ends Game

How Smart Companies Stop Selling Products and Start Delivering Value

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