Elements of Multinational Strategy

Name: Elements of Multinational Strategy
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540447658
Price: 321.74 RON
Availability: InStock

Autor: Keith Head

Limbă:

Legare: Copertă tare

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern în cantități mici

Expediem în 11-15 zile

321.74 lei

This textbook on international business integrates the academic study of international trade and for...

Informații despre carte

Autor

Keith Head

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2007

Pagini

208

EAN

9783540447658

ISBN

3540447652

Enbook ID

01564768

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

535

Dimensiuni

141 x 222 x 24

Descriere completă

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics.§The book proceeds as follows. Like most firms, we begin with exportingand importing, and tackle issues raised by overseas investmentlater. We first analyze the gains from trade and then enumerate themany costs of cross-border goods and service transactions. Next weapply the four elements of multinational strategy factor advantages, trade costs, scale economies, and market sizes - to the decision of whichmultinational form best suits each firm. We then take up issues of centralimportance to firms that invest overseas: exchange rate risk, politicalrisk, taxation, and expatriate assignments.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Elements of Multinational Strategy

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și