Efficient and Customer Oriented Account Planning

Name: Efficient and Customer Oriented Account Planning
Brand: VDM Verlag Dr. Müller
SKU: 9783639097450
Price: 254.35 RON
Availability: InStock

A Prerequisite for Generating Profitable Growth

Autor: Thomas Egner

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

Expediem în 17-27 zile

254.35 lei

The necessity of an efficient Key Account Management system and Account Planning process is driven b...

Informații despre carte

Autor

Thomas Egner

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

EAN

9783639097450

Enbook ID

06818772

Editura

VDM Verlag Dr. Müller

Greutate

149

Dimensiuni

154 x 226 x 10

Descriere completă

The necessity of an efficient Key Account Management system and Account Planning process is driven by a continuously changing market environment. Services and Products have become very complex in numerous sectors and consist of many different good, service and information components. This increased complexity of the offered portfolio leads to a significant increase of the sales management efforts and has to be encountered by more efficient sales processes. The continuous change of customer needs has to be identified and evaluated by an adequate Account Planning Process, in order to define clear measures to generate profitable growth. The significance of Business Planning is reasoned by the fact that many markets are characterized by a strong competition. All these circumstances speak for the necessity of an optimum approach of the Account Planning Process. This work outlines the significance of the Account Planning for generating profitable growth and provides a Key Account Management Concept as well as a customer oriented and efficient Account Planning Concept. Concept Template language is german.

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Efficient and Customer Oriented Account Planning

A Prerequisite for Generating Profitable Growth

Informații despre carte

Descriere completă

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