Effects of Return Commission

Name: Effects of Return Commission
Brand: LAP Lambert Academic Publishing
SKU: 9783838329741
Price: 234.65 RON
Availability: InStock

on Customer Satisfaction, Loyalty and Corporate Image

Autor: Carlijn Evers

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

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234.65 lei

The aim of this report is to gain more insight into the understanding of return commission, in the s...

Informații despre carte

Autor

Carlijn Evers

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

112

EAN

9783838329741

Enbook ID

06930479

Editura

LAP Lambert Academic Publishing

Greutate

185

Dimensiuni

150 x 220 x 7

Descriere completă

The aim of this report is to gain more insight into the understanding of return commission, in the shape of free gifts as well as money in return. In this report, relationships between return commission and customer satisfaction and corporate image will be researched. Motives for this research are that lately financial intermediaries follow the trend of offering free gifts and money in return when customers take out insurance policies, even though yet little empirical research has been done on this topic. The main conclusion of this report is that, when return commission is boosting sales, companies should offer it since no negative consequences with regard to customer satisfaction and corporate image are identified. Furthermore, the best option for companies is to offer return commission in the shape of money, as it is yielding the highest levels of customer satisfaction across the different groups categorized by demographic variables (gender, age, income).

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Effects of Return Commission

on Customer Satisfaction, Loyalty and Corporate Image

Informații despre carte

Descriere completă

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