Carte Ecommerce Reimagined Sharon Gai

Ecommerce Reimagined

Retail and Ecommerce in China

Autor: Sharon Gai
Limbă: engleză
Legare: Carte broșată
Editura: Springer, Berlin
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
250.94 lei
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. Chi...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2023
Pagini
172
EAN
9789811900051
Enbook ID
43085563
Greutate
231
Dimensiuni
148 x 210

Descriere completă

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

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