E-Roadmapping

Name: E-Roadmapping
Brand: Palgrave Macmillan
SKU: 9781349418589
Price: 298.01 RON
Availability: InStock

Digital Strategising for the New Economy

Autor: Stefan P. Bornheim

Limbă:

Legare: Carte broșată

Editura: Palgrave Macmillan

Disponibilitate: În depozitul extern în cantități mici

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298.01 lei

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to str...

Informații despre carte

Autor

Stefan P. Bornheim

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2001

Pagini

192

EAN

9781349418589

Enbook ID

12043290

Editura

Palgrave Macmillan

Greutate

276

Dimensiuni

140 x 216 x 12

Descriere completă

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business landscape, pin-pointing areas of competition and planning an organisation's transformation. Based on extensive in-company research and full of examples of the models in action, e-Roadmapping is a stimulating look at the sharp end of the new e-Conomy.

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E-Roadmapping

Digital Strategising for the New Economy

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