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Carte E-Roadmapping Stefan P. Bornheim

E-Roadmapping

Digital Strategising for the New Economy

Autor: Stefan P. Bornheim
Limbă: engleză
Legare: Copertă tare
Editura: PALGRAVE MACMILLAN
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
298.40 lei
This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to stra...

Informații despre carte

Autor
Stefan P. Bornheim
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2001
Pagini
192
EAN
9780333786956
ISBN
0333786955
Enbook ID
04599522
Editura
PALGRAVE MACMILLAN
Greutate
456
Dimensiuni
140 x 216 x 17

Descriere completă

This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? This work examines ways of dealing with this complexity and provides a tool kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin pointing areas of competition and planning an organization's transformation. The work is based on extensive in-company research and is full of examples of the models in action.

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