Dynamic Competitive Strategy

Name: Dynamic Competitive Strategy
Brand: Taylor & Francis Ltd
SKU: 9781138081086
Price: 462.46 RON
Availability: InStock

Autor: TONY GRUNDY

Limbă:

Legare: Copertă tare

Editura: Taylor & Francis Ltd

Disponibilitate: șansă 50%

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462.46 lei

Dynamic Competitive Strategy by best selling author Dr Tony Grundy casts a radically new light on C...

Informații despre carte

Autor

TONY GRUNDY

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2017

Pagini

278

EAN

9781138081086

ISBN

9781138081086

Enbook ID

16735126

Editura

Taylor & Francis Ltd

Greutate

566

Dimensiuni

240 x 163 x 25

Descriere completă

Dynamic Competitive Strategy by best selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.

He shows us refreshing and challenging ways of developing strategy, including:

Agile approaches to Strategy and Planning

The art of the Cunning Plan with 101 ways of being innovative

The alien approach: how might an alien see your industry and business?

A whole new set of dynamic strategy tools

Scenario storytelling and the art of mental time travel

How emotional value can leverage competitive advantag
Dynamic stakeholder analysis and influencing

He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the

infamous honey badger and others from everyday life.

This book provides an overall theory and a wealth of practical guidance

based on 30 years of Strategy Consulting and Management Research and

Teaching that will transform your thinking about strategy. Tony truly "turns

strategy upside down," as he does on the cover.

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