Doing Media Research

Name: Doing Media Research
Brand: Sage Publications Ltd
SKU: 9781529602043
Price: 253.66 RON
Availability: InStock

Autor: Michael Stevenson, Misha Kavka

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Editura: Sage Publications Ltd

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253.66 lei

What is media research and how is it done? This book offers detailed introductions and practical gui...

Informații despre carte

Autor

Michael Stevenson, Misha Kavka

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2025

Pagini

312

EAN

9781529602043

Enbook ID

46523412

Editura

Sage Publications Ltd

Greutate

544

Dimensiuni

170 x 242

Descriere completă

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

A ′Fundamentals′ section covering eight big topics like ′what is method?′
A global perspective reflected in case studies of media research in Asia, Africa and South America
Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.

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