Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

Name: Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking
Brand: John Wiley & Sons Inc
SKU: 9780471417422
Price: 236.32 RON
Availability: InStock

Autor: Tom Monahan

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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236.32 lei

An Adweek Book Master the techniques that top companies use to spark creativity In today's business...

Informații despre carte

Autor

Tom Monahan

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2002

Pagini

272

EAN

9780471417422

ISBN

0471417424

Enbook ID

04890734

Editura

John Wiley & Sons Inc

Greutate

584

Dimensiuni

162 x 237 x 23

Descriere completă

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

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