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Carte Divine Enterprise Lise McKean

Divine Enterprise

Gurus and the Hindu Nationalist Movement

Autor: Lise McKean
Limbă: engleză
Legare: Carte broșată
Editura: The University of Chicago Press
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
271.76 lei
Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contempor...

Informații despre carte

Autor
Lise McKean
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1996
Pagini
380
EAN
9780226560106
ISBN
0226560104
Enbook ID
04547738
Editura
The University of Chicago Press
Greutate
620
Dimensiuni
153 x 230 x 24

Descriere completă

Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, the author explores the complex interrelations among religion, the political economy of India and global capitalism. McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition increases its support. Using materials from guru's publications, the press and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority. With a selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, the work illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. It shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.

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