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Divine Enterprise

Name: Divine Enterprise
Brand: University of Chicago Press
SKU: 9780226560090
Price: 701.25 RON
Availability: InStock

Gurus and the Hindu Nationalist Movement

Autor: Lise McKean

Limbă:

Legare: Copertă tare

Editura: University of Chicago Press

Disponibilitate: În depozitul extern în cantități mici

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701.25 lei

Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contempor...

Informații despre carte

Autor

Lise McKean

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1996

Pagini

376

EAN

9780226560090

Enbook ID

04547737

Editura

University of Chicago Press

Greutate

750

Dimensiuni

150 x 200 x 41

Descriere completă

Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, the author explores the complex interrelations among religion, the political economy of India and global capitalism. McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition increases its support. Using materials from guru's publications, the press and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority. With a selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, the work illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. It shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.