Carte Divided Spirits Sarah Bowen

Divided Spirits

Tequila, Mezcal, and the Politics of Production

Autor: Sarah Bowen
Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
576.46 lei
Divided Spirits tells the intertwined stories of tequila and mezcal, two of Mexico's most iconic pro...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2015
Pagini
235
EAN
9780520281042
ISBN
0520281047
Enbook ID
09284260
Greutate
431
Dimensiuni
152 x 229 x 15

Descriere completă

Divided Spirits tells the intertwined stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book uncovers how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on alternative" markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir - the taste of place - has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product's authenticity based on its connection to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of Mexico's national spirits. But this book shows how the institutions that are supposed to guard the legacy of all Mexicans" often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequences for the quality and taste of tequila and mezcal, and for communities throughout Mexico are stark. Divided Spirits suggests that we must move beyond market-based models if we want to preserve local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.

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