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Carte Diversify or Die Sascha L. Schmidt

Diversify or Die

Why the Future of Sports is Entertainment

Autor: Sascha L. Schmidt
Limbă: engleză
Legare: Copertă tare
Editura: Springer, Berlin
Disponibilitate: În depozitul extern în cantități mici
Expediem în 9-15 zile
366.13 lei
Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a g...

Informații despre carte

Autor
Sascha L. Schmidt
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2026
Pagini
292
EAN
9783032085375
Enbook ID
49615562
Editura
Springer, Berlin
Greutate
596
Dimensiuni
155 x 235

Descriere completă

Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt editor of the global bestseller 21st Century Sports once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples on how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.

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