Discrete Brand Choice Models

Name: Discrete Brand Choice Models
Brand: VDM Verlag Dr. Müller
SKU: 9783836461368
Price: 325.21 RON
Availability: InStock

Analysis and Applications

Autor: Liyu Zhu

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: În depozitul extern

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325.21 lei

In this book, we study brand choice problem via the following three perspectives: a company`s market...

Informații despre carte

Autor

Liyu Zhu

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

128

EAN

9783836461368

Enbook ID

07165757

Editura

VDM Verlag Dr. Müller

Greutate

240

Dimensiuni

150 x 220 x 9

Descriere completă

In this book, we study brand choice problem via the following three perspectives: a company`s market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model forbrand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to the dynamic pricing problem occurring inproduction-inventory systems with jump events. Our researchexplores the use of quantitative method of operations research tocontrol the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.

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Discrete Brand Choice Models

Analysis and Applications

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