Direct Mail Solution

A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Autor: Craig Simpson

Limbă:

Legare: Carte broșată

Editura: Entrepreneur Press

Disponibilitate: În depozitul extern

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Fact: More commerce and wealth is created by direct mail than by any other media (true before the in...

Informații despre carte

Autor

Craig Simpson

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

260

EAN

9781599185187

ISBN

1599185180

Enbook ID

02227737

Editura

Entrepreneur Press

Greutate

332

Dimensiuni

230 x 152 x 14

Descriere completă

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all -- the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

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Direct Mail Solution

A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

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