Digital Transformation

Name: Digital Transformation
Brand: Springer, Berlin
SKU: 9783031992575
Price: 174.34 RON
Availability: InStock

Strategies for Management Success. DE

Autor: Ronan McIvor

Limbă:

Legare: Carte broșată

Editura: Springer, Berlin

Disponibilitate: În depozitul extern

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174.34 lei

Digital technologies such as social media, data analytics, artificial intelligence (AI), the Interne...

Informații despre carte

Autor

Ronan McIvor

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2025

Pagini

200

EAN

9783031992575

Enbook ID

48985586

Editura

Springer, Berlin

Greutate

435

Dimensiuni

155 x 235

Descriere completă

Digital technologies such as social media, data analytics, artificial intelligence (AI), the Internet of things (IoT) and cloud computing are profoundly transforming business and society. These digital technologies have eliminated traditional boundaries of time and geography and created virtual communities of employees, customers and suppliers, and allowed firms to do things not possible in the physical world. Managers must understand these transformations to effectively deploy digital technologies at the strategic and operational levels.

This accessible and engaging guidebook for executive learners, practitioners and students aims to provide a thorough understanding of digital transformation, as well as the practical tools and frameworks to apply it in a range of organisational contexts.

In addition to a thorough understanding of the technologies and environments for digital transformation, readers will learn how to drive digital transformation at the strategic and operational levels and critically evaluate current practice and theory. Part of the popular Palgrave Executive Essentials series, this book will be a fantastic companion for executive learners on digital transformation and innovation courses, as well as practitioners and business school students.

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Digital Transformation

Strategies for Management Success. DE

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