Digital Transformation in Sales

Name: Digital Transformation in Sales
Brand: Springer, Berlin
SKU: 9783658388898
Price: 270.04 RON
Availability: InStock

How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Autor: Livia Rainsberger

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Legare: Carte broșată

Editura: Springer, Berlin

Disponibilitate: În depozitul extern

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This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it...

Informații despre carte

Autor

Livia Rainsberger

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2024

Pagini

275

EAN

9783658388898

Enbook ID

44580015

Editura

Springer, Berlin

Greutate

518

Dimensiuni

168 x 240

Descriere completă

This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questions and shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.

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Digital Transformation in Sales

How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

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