Digital Marketing Fundamentals

Name: Digital Marketing Fundamentals
Brand: Taylor & Francis Ltd
SKU: 9781032941325
Price: 1820.32 RON
Availability: InStock

From Strategy to ROI

Autor: Marjolein Visser, Mike Berry

Limbă:

Legare: Copertă tare

Editura: Taylor & Francis Ltd

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

1 820.32 lei

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digit...

Informații despre carte

Autor

Marjolein Visser, Mike Berry

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2025

Pagini

602

EAN

9781032941325

Enbook ID

46523312

Editura

Taylor & Francis Ltd

Greutate

1270

Dimensiuni

170 x 240

Descriere completă

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.

Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

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Digital Marketing Fundamentals

From Strategy to ROI

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Descriere completă

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