Differential Games in Marketing

Name: Differential Games in Marketing
Brand: Springer-Verlag New York Inc.
SKU: 9781461347248
Price: 823.95 RON
Availability: InStock

Autor: Steffen J, Georges Zaccour

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Legare: Carte broșată

Editura: Springer-Verlag New York Inc.

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Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in...

Informații despre carte

Autor

Steffen J, Georges Zaccour

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

176

EAN

9781461347248

ISBN

1461347246

Enbook ID

02016268

Editura

Springer-Verlag New York Inc.

Greutate

308

Dimensiuni

155 x 235 x 11

Descriere completă

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. §The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. §The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

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Differential Games in Marketing

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