Development and Implementation Issues for Managing Sales Performance

Name: Development and Implementation Issues for Managing Sales Performance
Brand: Scholars' Press
SKU: 9783639517446
Price: 455.67 RON
Availability: InStock

Autor: Angelos Vouldis

Limbă:

Legare: Carte broșată

Editura: Scholars' Press

Disponibilitate: În depozitul extern

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The research project concentrates on the issues which an organization faces, in developing and imple...

Informații despre carte

Autor

Angelos Vouldis

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

260

EAN

9783639517446

ISBN

363951744X

Enbook ID

07139531

Editura

Scholars' Press

Greutate

386

Dimensiuni

152 x 229 x 15

Descriere completă

The research project concentrates on the issues which an organization faces, in developing and implementing an efficient and cost-effective conceptual framework for measuring and managing sales performance in the automotive retail sector. Due to the global financial crisis, organisations experience an economic downturn. This makes the use of a standard framework which can support their derived action plans of vital importance. This framework would aim to offer a holistic view of the sales performance with accurate results. A review of the literature provided extensive information and analysis of the different models and frameworks that could be identified and used in performance measurement literature.The research indicates that the proposed framework connects the measurement results with the derived action plans following a continuing improvement approach. The project has not only a theoretical approach but it also focuses on the implementation process.

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