Design Thinking for Strategy

Name: Design Thinking for Strategy
Brand: Springer Nature Switzerland AG
SKU: 9783030258771
Price: 321.21 RON
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Autor: Claude Diderich

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Editura: Springer Nature Switzerland AG

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The business environment is changing more rapidly than ever before, and new business ideas are emerg...

Informații despre carte

Autor

Claude Diderich

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2020

Pagini

232

EAN

9783030258771

ISBN

3030258777

Enbook ID

33294720

Editura

Springer Nature Switzerland AG

Greutate

359

Dimensiuni

155 x 235 x 13

Descriere completă

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

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