Design Perspectives on Multimodal Documents

Name: Design Perspectives on Multimodal Documents
Brand: Taylor & Francis Ltd
SKU: 9780367785406
Price: 343.07 RON
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Autor: Matthew David Lickiss

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Editura: Taylor & Francis Ltd

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343.07 lei

This volume integrates multimodal theoretical frameworks with those from graphic communication and i...

Informații despre carte

Autor

Matthew David Lickiss

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2021

Pagini

222

EAN

9780367785406

ISBN

0367785404

Enbook ID

35354920

Editura

Taylor & Francis Ltd

Greutate

410

Dimensiuni

152 x 229

Descriere completă

This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.

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