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Carte Demographic Targeting POOLER

Demographic Targeting

Autor: POOLER
Limbă: engleză
Legare: Copertă tare
Editura: Taylor & Francis Ltd
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
929.46 lei
This title was first published in 2002: Retailers who ignore the demographics of their customers do...

Informații despre carte

Autor
POOLER
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2017
Pagini
146
EAN
9781138739352
ISBN
9781138739352
Enbook ID
16291227
Editura
Taylor & Francis Ltd
Greutate
430

Descriere completă

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.

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