Demand Driven Strategic Planning

Name: Demand Driven Strategic Planning
Brand: Taylor & Francis Ltd
SKU: 9781138144040
Price: 1261.45 RON
Availability: InStock

Autor: FAVA NEVES

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Editura: Taylor & Francis Ltd

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This book offers students and practitioners alike an integrated approach to strategic planning for c...

Informații despre carte

Autor

FAVA NEVES

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2016

Pagini

180

EAN

9781138144040

ISBN

9781138144040

Enbook ID

10057394

Editura

Taylor & Francis Ltd

Greutate

520

Dimensiuni

174 x 246

Descriere completă

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.

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