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Design DNA: Logos is a practical and inspirational guide to logo design. The book works on two levels - on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. Focus On sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design. Design DNA: Logos allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.
