Deceptive Brands

Name: Deceptive Brands
Brand: GlobeEdit
SKU: 9786138254379
Price: 382.26 RON
Availability: InStock

Autor: Manuel Qui?ones

Limbă:

Legare: Carte broșată

Editura: GlobeEdit

Disponibilitate: În depozitul extern

Expediem în 8-11 zile

382.26 lei

The neurosales help us measure the reactions of our customers against products or services we offer,...

Informații despre carte

Autor

Manuel Qui?ones

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

352

EAN

9786138254379

Enbook ID

20833693

Editura

GlobeEdit

Greutate

542

Dimensiuni

150 x 220 x 21

Descriere completă

The neurosales help us measure the reactions of our customers against products or services we offer, not to force them to buy. They help us understand why customers say what they say and do what they do. This new tool is much more effective, because many times our clients have difficulty articulating their feelings or perceptions are distorted due to the process of further rationalization. At the time when you think about feelings, they are altered and the act of observation changes reality. The main benefit of neurosciences is based on obtaining information in real time about the brain areas involved and activated during the perceptual process. That's why we now know that 95% of purchasing decisions are set in the subconscious part of the brain and because of this most of our buying decisions are impulsive, not rational.

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