Deceptive Advertising

Name: Deceptive Advertising
Brand: LAP Lambert Academic Publishing
SKU: 9783659853210
Price: 172.54 RON
Availability: InStock

Autor: Ahmad Nadeem, Zarmeena Zonash, Rabbia Arshad

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Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

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This study has been conducted to explore the deceptiveness of advertisement by telecom service provi...

Informații despre carte

Autor

Ahmad Nadeem, Zarmeena Zonash, Rabbia Arshad

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

EAN

9783659853210

Enbook ID

02971581

Editura

LAP Lambert Academic Publishing

Greutate

Dimensiuni

150 x 220 x 3

Descriere completă

This study has been conducted to explore the deceptiveness of advertisement by telecom service provider in Pakistan and its effect on the customer loyalty. Data have been collected from individual users of all the telecom service providers in Pakistan. The results of the study reveal that the telecom service providers are involved in deceiving the customer by falsely presenting the information in their advertisement and this factor is effecting the customer loyalty and customer satisfaction as well. Moreover the analyses of the data shows that females are more sensitive about the information presented in the advertisement and thus are more affected by this phenomenon than male.

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Deceptive Advertising

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