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Carte Dealing with consumer uncertainty Karin Bergmann

Dealing with consumer uncertainty

Public Relations in the Food Sector

Autor: Karin Bergmann
Limbă: engleză
Legare: Copertă tare
Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
551.23 lei
The current practice of communication in the nutritional economy often produces significant uncertai...

Informații despre carte

Autor
Karin Bergmann
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2002
Pagini
220
EAN
9783540425298
ISBN
3540425292
Enbook ID
01563736
Editura
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Greutate
1150
Dimensiuni
155 x 235 x 18

Descriere completă

The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.

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