Carte Data Warehousing Sean Kelly

Data Warehousing

The Route to Mass Communication

Autor: Sean Kelly
Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
349.79 lei
Though companies have amassed an enormous amount of data, they havena t always been able to use it b...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1996
Pagini
228
EAN
9780471963288
ISBN
0471963283
Enbook ID
04894961
Greutate
366
Dimensiuni
153 x 227 x 14

Descriere completă

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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