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Carte Data-Driven Approaches for Effective Managerial Decision Making Himanshu Sharma

Data-Driven Approaches for Effective Managerial Decision Making

Autor: Himanshu Sharma
Limbă: engleză
Legare: Copertă tare
Editura: IGI Global
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
1 429.45 lei
In today's competitive market, a manager must be able to look at data, understand it, analyze it, an...

Informații despre carte

Autor
Himanshu Sharma
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2023
Pagini
360
EAN
9781668475683
ISBN
1668475685
Enbook ID
43374529
Editura
IGI Global
Greutate
874
Dimensiuni
183 x 260 x 24

Descriere completă

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

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