Customer Value Generation in Banking

Name: Customer Value Generation in Banking
Brand: Springer International Publishing AG
SKU: 9783319199375
Price: 270.62 RON
Availability: InStock

The Zurich Model of Customer-Centricity

Autor: Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

Limbă:

Legare: Copertă tare

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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270.62 lei

The banking sector is undergoing a process of fundamental transformation - mainly due to the challen...

Informații despre carte

Autor

Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

217

EAN

9783319199375

ISBN

3319199374

Enbook ID

09296398

Editura

Springer International Publishing AG

Greutate

497

Dimensiuni

155 x 235 x 243

Descriere completă

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centered business models' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.§

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Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

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