Customer Switching Behavior and Banking Industry

Name: Customer Switching Behavior and Banking Industry
Brand: VDM Verlag Dr. Müller
SKU: 9783639374773
Price: 253.29 RON
Availability: InStock

Factors Causing Customer Switching in Commercial Banks of Pakistan

Autor: Komal Daniel

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

Expediem în 17-27 zile

253.29 lei

Over the years, "customer switching in banking industry has increased exponentially resulting in sig...

Informații despre carte

Autor

Komal Daniel

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

104

EAN

9783639374773

Enbook ID

02207724

Editura

VDM Verlag Dr. Müller

Greutate

171

Dimensiuni

150 x 220 x 6

Descriere completă

Over the years, "customer switching in banking industry has increased exponentially resulting in significant loss of business and reputation for the banks. Integration of global financial systems and intense competition has now compelled these financial institutions to focus more on building customer loyalty. However, retaining customers requires knowledge of factors that cause customer switching. This book provides an empirical insight into the factors that provoke customer switching in the commercial banks of Pakistan and attempts to ascertain the most and least important among them. In addition, the study identifies some useful strategies to improve customer satisfaction and retention thereby helping the policy makers in developing effective policies to scale down customer switching.

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Customer Switching Behavior and Banking Industry

Factors Causing Customer Switching in Commercial Banks of Pakistan

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Descriere completă

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